In June, our CMO Cory Higgins embarked on the Right Coast Roots Tour! Drawing his own line up to Maine, and then stopping at key retail accounts on his way back to Jersey, he was executing some brand storytelling the best way that he knew how (and the Jetty beer helped too)! Our unique story includes a high quality apparel line, screen printing (Jetty Ink) and a nonprofit (Jetty Rock Foundation). Check out the second episode of our Craft & Calling video series to get Cory's take on why we do what we do!
