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The Jetty Rock Foundation is the non-profit arm of the Jetty brand. This charitable organization was formed in June of 2013 as a direct result of Jetty's massive Sandy Relief efforts. The approved 501(C)3 Charitable Organization allows the Jetty brand to continue to be a vehicle for fundraising by using its design, screen printing, and event prowess while providing a formidable channel to get direct aid to those in need.
Before the Jetty Rock Foundation was officially formed, some of our early initiatives included the:
In addition to private donations and grants, events are the major method the Jetty Rock Foundation uses to raise funds. We use the Jetty brand as a marketing vehicle to increase fan, sponsor, and volunteer participation, spread awareness, and keep expenses down. Combining our knack for event planning with some incredible partners, we've been able to raise significant amounts, all in a matter of hours! Learn more about our primary fundraising events:
A Gathering of Craft Beer and Spice Enthusiasts
A Community Clambake of Arctic Proportions
A Private, Invite-Only Event for Community Leaders
A Walk Across the Causeway Bridge to Support Our Future Leaders
The money we raise from our fundraising events goes straight to causes that we feel passionate about. From replenishing the oyster supply in our Bay to rebuilding our towns after Hurricane Sandy, we care deeply about helping our community and neighbors thrive.
Life for residents living in the Long Beach Island Region, and much of the Northeast, changed forever when Superstorm Sandy struck in late October of 2012. Jetty partners evacuated from their island homes and woke up to social media images and stories of absolute destruction. With a charitable element already ingrained in our brand DNA, we quickly designed a Unite + Rebuild t-shirt with a plan to pre-sell it, but orders crushed our inbox and within 2 days we needed to hand print in excess of 2,500 tees! The bad news was that our small business was immediately exposed. We were hand-printing tens of thousands of tees, couldn't process orders fast enough, and our website crashed several times. The good news was that we were raising serious funds, and quickly. We partnered with community organizations (Waves for Water, S.T.A.R.T., Ergophobia's Restore the Shore, and many others), coordinated volunteers, and figured out on the fly how to cut the red tape to help those in need. We focused on direct aid to individuals, businesses, and emergency personnel, gutting homes, mold awareness, running events to raise additional funds, and cleaning up the massive amount of debris. The guidance of Jon Rose and the commitment of volunteers brought our community closer together then it has ever been. With the foresight of Corinne Ruff, we recorded much of our relief efforts and made a documentary about it, Landfall: The Eyes of Sandy.
As our Hurricane Sandy relief efforts became more mild, we needed to transition our focus for initiatives and donations. We naturally chose the youth, or Future Leaders within our community. We continued our scholarship program, got food and clothing to students in need (St. Francis Gift of Warmth, SR Food Bank, etc.), and eventually developed our Future Leaders Enterpreneurship program at Southern Regional High School. Business electives were struggling in comparison to the arts and after school sports, so we decided to make them more attractive. Students in the Entrepreneurship elective sections would form groups and work through the product life cycle of a t-shirt. We visit the classes on a monthly basis to provide guidance and the students learn about design, marketing, sales, and all of the aspects of small business by producing their own, tangible products. Additionally, we add a charitable component by allowing them to choose a cause for their sales proceeds. Effectively, our donation produces additional donations to charitable groups within the school system.
One of the major things that we learned through our disaster relief experience was to pick up those around us. This is not to say that we choose winners and losers, but that we understand the impossibility of helping everyone. We focus on those in need who are a part of our tribe -- they are active community members who volunteer their time and pay it forward. We have (2) major events dedicated to fundraising for individuals in our community: Eskimo Outreach & Crabbin' for a Cure.
The Long Beach Island Region isn't far from Philadelphia & New York City where the arts are abundant. Some of our initiatives and donations are focused on bringing art, photography, film, theatre, and in general, rich cultural experiences to our area. We have financed (2) documentaries (Landfall: The Eyes of Sandy and The Oyster Farmers), both of which have spawned numerous fundraising and social events. We support original music and creatives that lend a hand to helping us raise funds.
We believe strongly in working together with other nonprofits and community organizations. We may have led the Sandy Relief Unite + Rebuild campaign, but there were certainly several groups right behind us that hyper-focused on what they were good at, and used their strengths to get group goals accomplished. We currently work with several groups in order to execute our defined initiatives.
We have always been attentive to beautifying our environment and keeping it healthy. In 2017, we released The Oyster Farmers to spread awareness regarding bay stewardship. We've also launched the Oyster Recycling Program, an initiative that supports the first manmade reef in the southern Barnegat Bay and gives you a hand in helping us revitalize the health of our local waters. The Jetty brand is heavily tied to watermen and our love of the water -- we find it our duty to keep our coastal waters clean.
Our partners and sponsors allow us to run such successful events. Please patronize our partners who are dedicated to giving back to our community.