Rising Tide Retail Rescue Mission

A Rising Tide Lifts All Ships

We have been a part of the surf & outdoor community for 18 years, and as individuals we have loved the water for our entire lives. We’ve built our lives and our brand around the water. Whether we are surfing on it, diving through it, or sailing across it, water is a part of our DNA.

Each of us grew up around retail shops that supplied the tools and equipment to connect us to our passions: surfing, hiking, fishing, boating, etc. The boards, rods, reels, supplies, and apparel are central to our coastal lifestyle.

Jetty has built rock solid relationships with brick-and-mortar retailers that both sides rely on. In this time of crisis with curfews, shut-downs, and economic uncertainty, Jetty is stepping up to help our dealers and retail partners weather the storm.


In addition to our RISING TIDES merchandise campaign, 10% of profits from regular online purchases will support your local retailer based on your zip code. Find some gear you love, add it to your cart with your normal shipping and billing info, and we’ll handle the rest.

Spread the word (Not the Virus)

Help us spread the word and support your local shops through this pandemic. Here’s how you can help:

  1. 1. Wash your hands.
  2. 2. Download the shareable graphic pack here.
  3. 3. Post to your social media accounts
  4. 4. Tag your favorite surf shop or outdoor store
  5. 5. Tag your friends (and wash your hands).
Rising Tide Shareable Assets