The Story of Jetty

Our Story

It all started in 2003 with five friends on a strike mission to the mountains - inspiration and enthusiasm plus $200 a piece in a hat. It was created on a shared love of surf, fishing, art, travel, and music. We wanted to draw our own line – and it’s a good thing too, because coming from New Jersey, there was certainly no line to follow.

Now in our 20th year of business,Jetty continues to offer eco-minded, durable apparel that embodies the fickle conditions of northeast surf and encourages outdoor adventure despite the weather. As B-Corp Certified company, we prioritize reducing waste, creating premium products, and supporting coastal communities through our nonprofit, the Jetty Rock Foundation, which has donated millions of dollars to clean water initiatives and disaster relief efforts for over a decade. Supporting Jetty strengthens our commitment to protecting our oceans, waterways, and the communities that rely on them.

Foundations and Divisions

Whether we are putting on local events and fundraising initiatives through our non-profit arm, brewing beer for good times, or providing brands with premium screen printing services, Jetty is constantly working to enhance our community and give back to the people that have helped us grow.

The Jetty Rock Foundation is the non-profit arm of the Jetty brand. This charitable organization was formed in June of 2013 as a direct result of Jetty’s massive Sandy Relief efforts. The approved 501(C)3 Charitable Organization allows the Jetty brand to continue to be a vehicle for fundraising by using its design, screen printing, and event prowess while providing a formidable channel to get direct aid to those in need.

In addition to private donations and grants, events are the major method the Jetty Rock Foundation uses to raise funds. We use the Jetty brand as a marketing vehicle to increase fan, sponsor, and volunteer participation, spread awareness, and keep expenses down. Combining our knack for event planning with some incredible partners, we’ve been able to raise significant amounts, all in a matter of hours! Learn more about our primary fundraising events.

We started Jetty Apparel Co. in 2003 to create a line of clothing that embodied our passions: surf, travel, fishing, art, and a love for adventure. Our story has always revolved around the water and the feeling that we get gliding over it, diving through it, and pulling fish from it. After every adventure with our crew, we still enjoy cracking a beer while toasting another epic experience. Our American style Pale Ale is perfect for reliving your most recent session and planning your next one.

For over 15 years, we have been honing our craft and have witnessed the unique ability of t-shirts to build brands, make teams, fuel causes, raise funds, and make an impact like few other things can. We don’t want you to print “just another shirt” that will end up stuffed in the bottom drawer. With sales and marketing in mind, we will print you a soft, well designed garment that ends up in your customer’s weekly rotation.f