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David Macomber is all set for his 100 days of Summer pop up shop!  We've worked with David a lot over the years, from having him paint live at Surf Expo to hiring him to pimp out our HQ.  Check out his online store and join us in supporting another super talented creative during these tough times!   Read More...

OBX native and Jetty Ambassador Dallas Tolson was the first to tip us off that our Moray Tee made it to the Netflix show Outer Banks!  It was a surprise and positive news during the quarantine, so when requests flooded in we decided to reprint the Special Make Up (SMU) tee which had been exclusively available at Tilly's last year.  Check out our OBX Collection while supplies last!  And Dallas, we feel your pain, remember Jersey Shore!?     Read More...

We're going to have to buck the tradition of gathering to celebrate our fallen heroes this year, but we can still show respect for Decoration Day!  Grab some brand new red, white & blue from our America Collection for the unofficial kickoff to Summer.  Otis will be rockin' the stars 'n stripes, we hope you will be too! Read More...

Since we were already working on our new Oystex fabric, we were able to spin up some Skiff Neck Gaiters!  Oystex boasts anti-odor, anti-static, and insulating properties and diverts two different materials from the waste stream, lessening the ecological impact of each Oystex offering. ⁠⠀While we're eager to push out all sorts of new Oystex products, most will come with the release of our Fall '20 line.  In the meantime, we're stoked to introduce these limited edition gaiters which provide safety and comfort just in time for Summer!   Read More...

We are stoked to introduce our new Oystex fabric coming AUGUST 2020!  We’ve taken our commitment to clean waterways to the next level by developing an innovative material that combines ground up oyster shells with recycled polyester to create a soft, breathable fabric without limiting stretch, durability or comfort. Oystex boasts anti-odor, anti-static, and insulating properties and diverts two different materials from the waste stream, lessening the ecological impact of each Oystex offering. ⁠⠀⁠⠀From the coast. For the coast. COMING AUGUST 2020!⁠ #OystexByJetty ⁠⠀  Read More...

Today marks the first Giving Tuesday Now which is a global effort in response to COVID-19!  Whether you have been a fan of Jetty since the early 2000's, or have recently been introduced to our brand, then you likely know that charity and community are core to our DNA.  We formed our Jetty Rock Foundation in the wake of Superstorm Sandy and have continued to use our company as a vehicle to do good!  Achieving B-Corp status was a feather in our cap, but the actual execution of donations and attention to our environment are the two items that drive us... Read More...

We've worked with Oak Leaf Media for several years now, creating everything from vibe videos to Craft & Calling sessions to a full-length documentary (The Oyster Farmers)!  Not only are Brendan, Dave & Kyle talented, but they are truly three of the most genuine, nicest guys that we have ever met.  Don't let COVID-19 put a damper on their creativity.  Their top notch video services will add so much to your next marketing campaign! Website - Facebook - Instagram Read More...

As we continue to roll out our Spring/Summer line, things are starting to just slightly feel a little more normal!  This week we're featuring our Men's Traverse Travel Shorts and Women's Dune Shorts.  We might have to alter our ways and routines a bit this season, but let's do it in comfort, starting from the bottoms up! Read More...

Every week we are focusing on which groups we can help and how to effectively do so.  The Rising Tides Initiative has helped our retailers and the Raised Glasses Initiative has propped up LBI-based bars.  Let's not forget about the creatives who we work with to make the magic happen!  Our first spotlight shines on Ann Coen Photography, part of the Jetty fam from day one and having accomplished countless photo shoots for us!  Ann is also the former President of our Jetty Rock Foundation and has contributed so much toward our fundraising events.  With weddings backed up and her... Read More...

On the heels of our Rising Tides Initiative, we're introducing the Raised Glasses Initiative, a hyper-local salute to all (27) bars on Long Beach Island, NJ.  We've grown well beyond the 18-mile barrier island that gave us our start in 2003 and has supported us deeply since, so it is important for us to never forget our roots.  We wanted to create a special program to assist the watering holes where we have worked, met, traded stories, designed on the backs of coasters and celebrated over the years.  It is on these very bar stools that Jetty continues to be discussed, touted,... Read More...

On the 50th anniversary of Earth Day, has it ever been more evident that we hold the keys to better our environment?  We have always been an eco-conscious brand, but in full transparency, what we were working on before COVID-19 was a plan which called for more sustainability.  Thankfully, we have a decent head start with sound practices in our own production facility at Jetty Ink, attention to detail along the rest of our supply chain and a growing Oyster Recycling Program.  We're proud of what we accomplish day in and day out, but we know that we can always... Read More...

Today, we are officially launching our entire Spring/Summer 2020 line!  We're remaining positive in these strange times and hope that you can help us spread the good vibes.  While supplies last, purchases of $150 or more will include a free Fireside Sherpa Blanket (Indigo; $95 value), so check out all of our new gear! Read More...

One of our most anticipated events of 2020, HopSauce Festival, has unfortunately been cancelled.  Refunds for those who pre-purchased tickets will begin processing immediately, and we'll look forward to the 7th Annual blowing up properly on Saturday, June 5, 2021!  Please check out our Press Release and know that we tried very hard to run what is one of our and your favorite events ~ we'll surely be popping up plenty of other (and new) Jetty events once we are allowed to safely gather (and party) again! Read More...

Our Rising Tides Initiative took some quick planning, and thanks to you we have sustained a great wave of support for our retailers!  We're trying to save our own business through this pandemic, but what is Jetty without the surf and outdoor shops that are literally the foundation of our brand?!  Check out this video that we made to explain our efforts ~ it's been a wild time behind-the-scenes at Jetty and we truly appreciate your patronage! Read More...

Due to an overwhelming amount of requests, yesterday we introduced two additional Rising Tides garments for Women and Kids!  We're cranking away to get your orders shipped, so we appreciate your patience.  At the end of the day, your support is helping us complete the circle of relief for this Retail Rescue Mission! Check out the Rising Tides Initiative collection here! Read More...

For the next wave of our Rising Tides Initiative we're offering online Merch Stores  via our Jetty Ink division!  These mini web stores come with no upfront cost and are ideal for businesses that are currently closed.  The process is fairly simple (see below) and we're ready to help connect you to your customers by providing quality garments...all that you have to do is promote them!  Check out some examples of live stores that we have recently set up! Clean Ocean Action - Oyster Creek Brewing - Huff-Barclay Family Reunion Contact us at Info@jettylife.com or reach out to your sales rep for... Read More...

We're all out of our routine, and as much as the family time at home has been positive during the quarantine, we need to offer creative options for our little loved ones!  Check out these pages that can be printed, colored and posted!  Tag your posts with #JettyRisingTides #DrawYourOwnLine #DYOL #TheJettyLife so we can share them!  We'll let the cool kids take it from here... How do does it work? Click the image you'd like to color Download to your computer, phone or tablet Print to color OR do it digitally. Post and share your creations on Instagram tagging us @TheJettyLife... Read More...

In this time of uncertainty due to COVID-19, supporting local non-profits has never been more important.  Supermarket visits are at an all-time high, and shoppers are buying GIVE BACK WHERE IT COUNTS Reusable Bags in record numbers.Starting today and throughout the rest of the month, Jetty Rock Foundation will receive a $1 donation from each purchase of the $3.00 reusable GIVE BACK WHERE IT COUNTS Bag at the ACME store located at 609 East Bay Avenue, Manahawkin, NJ.  Read More...

We have been a part of the surf & outdoor community for 18 years, and as individuals we have loved the water for our entire lives.  Each of us grew up around retail shops that supplied the tools and equipment to connect us to our passions: surfing, hiking, fishing, boating, etc.  Jetty has built rock solid relationships with brick-and-mortar retailers that both sides rely on. In this time of crisis with curfews, shut-downs, and economic uncertainty, we are stepping up to help our dealers and retail partners weather the storm. 1. Purchase a Rising Tides merch item and 100% of profits will... Read More...

The first part of our Rising Tides Initiative is to kick back 10% of all online sales to our retailers!  You can check out the specifics below, but the bottom line is that our partnerships are important to us and together we can all stay above water.  We're all spending more time inside, but remember that you can #GetOutside while adhering to the #SocialDistancing suggestions to #DrawYourOwnLine.  Regardless, we have you covered from your couch to the mountains! Men's - Comfy Bottoms - Sweatshirts & Hoodies - Shirts & FlannelsWomen's - Comfy Bottoms - Tops  Read More...