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Online Sales for the JRF!

Above: Our 1st HopSauce Festival in 2014 We're sending 10% of profits from online sales this week to our Jetty Rock Foundation!  We had to cancel HopSauce Festival which always kicks off our fundraising efforts for the Summer season, so we're hoping that you can help us replace those funds by simply purchasing some new gear!  Saturday, May 30th would have been an epic day in Beach Haven (NJ), but we do not want to lose sight of what it means for our nonprofit initiatives.  HopSauce has helped to fund technology for LBI schools, our Oyster Recycling Program and the... Read More...

Oystex by Jetty

We are stoked to introduce our new Oystex fabric coming AUGUST 2020!  We’ve taken our commitment to clean waterways to the next level by developing an innovative material that combines ground up oyster shells with recycled polyester to create a soft, breathable fabric without limiting stretch, durability or comfort. Oystex boasts anti-odor, anti-static, and insulating properties and diverts two different materials from the waste stream, lessening the ecological impact of each Oystex offering. ⁠⠀⁠⠀From the coast. For the coast. COMING AUGUST 2020!⁠ #OystexByJetty ⁠⠀  Read More...

#GivingTuesdayNow

Today marks the first Giving Tuesday Now which is a global effort in response to COVID-19!  Whether you have been a fan of Jetty since the early 2000's, or have recently been introduced to our brand, then you likely know that charity and community are core to our DNA.  We formed our Jetty Rock Foundation in the wake of Superstorm Sandy and have continued to use our company as a vehicle to do good!  Achieving B-Corp status was a feather in our cap, but the actual execution of donations and attention to our environment are the two items that drive us... Read More...

COVID Creative Corner: Ann Coen

Every week we are focusing on which groups we can help and how to effectively do so.  The Rising Tides Initiative has helped our retailers and the Raised Glasses Initiative has propped up LBI-based bars.  Let's not forget about the creatives who we work with to make the magic happen!  Our first spotlight shines on Ann Coen Photography, part of the Jetty fam from day one and having accomplished countless photo shoots for us!  Ann is also the former President of our Jetty Rock Foundation and has contributed so much toward our fundraising events.  With weddings backed up and her... Read More...

Raised Glasses Initiative

On the heels of our Rising Tides Initiative, we're introducing the Raised Glasses Initiative, a hyper-local salute to all (27) bars on Long Beach Island, NJ.  We've grown well beyond the 18-mile barrier island that gave us our start in 2003 and has supported us deeply since, so it is important for us to never forget our roots.  We wanted to create a special program to assist the watering holes where we have worked, met, traded stories, designed on the backs of coasters and celebrated over the years.  It is on these very bar stools that Jetty continues to be discussed, touted,... Read More...

Earth Day 2020

On the 50th anniversary of Earth Day, has it ever been more evident that we hold the keys to better our environment?  We have always been an eco-conscious brand, but in full transparency, what we were working on before COVID-19 was a plan which called for more sustainability.  Thankfully, we have a decent head start with sound practices in our own production facility at Jetty Ink, attention to detail along the rest of our supply chain and a growing Oyster Recycling Program.  We're proud of what we accomplish day in and day out, but we know that we can always... Read More...

HopSauce 2020 Cancelled

One of our most anticipated events of 2020, HopSauce Festival, has unfortunately been cancelled.  Refunds for those who pre-purchased tickets will begin processing immediately, and we'll look forward to the 7th Annual blowing up properly on Saturday, June 5, 2021!  Please check out our Press Release and know that we tried very hard to run what is one of our and your favorite events ~ we'll surely be popping up plenty of other (and new) Jetty events once we are allowed to safely gather (and party) again! Read More...

RTI: Our Response to COVID-19

Our Rising Tides Initiative took some quick planning, and thanks to you we have sustained a great wave of support for our retailers!  We're trying to save our own business through this pandemic, but what is Jetty without the surf and outdoor shops that are literally the foundation of our brand?!  Check out this video that we made to explain our efforts ~ it's been a wild time behind-the-scenes at Jetty and we truly appreciate your patronage! Read More...

Rising Tides Womens & Youth Tees

Due to an overwhelming amount of requests, yesterday we introduced two additional Rising Tides garments for Women and Kids!  We're cranking away to get your orders shipped, so we appreciate your patience.  At the end of the day, your support is helping us complete the circle of relief for this Retail Rescue Mission! Check out the Rising Tides Initiative collection here! Read More...

Rising Tides Initiative: Pt. 3

For the next wave of our Rising Tides Initiative we're offering online Merch Stores  via our Jetty Ink division!  These mini web stores come with no upfront cost and are ideal for businesses that are currently closed.  The process is fairly simple (see below) and we're ready to help connect you to your customers by providing quality garments...all that you have to do is promote them!  Check out some examples of live stores that we have recently set up! Clean Ocean Action - Oyster Creek Brewing - Huff-Barclay Family Reunion Contact us at Info@jettylife.com or reach out to your sales rep for... Read More...

ACME Give Back Where It Counts

In this time of uncertainty due to COVID-19, supporting local non-profits has never been more important.  Supermarket visits are at an all-time high, and shoppers are buying GIVE BACK WHERE IT COUNTS Reusable Bags in record numbers.Starting today and throughout the rest of the month, Jetty Rock Foundation will receive a $1 donation from each purchase of the $3.00 reusable GIVE BACK WHERE IT COUNTS Bag at the ACME store located at 609 East Bay Avenue, Manahawkin, NJ.  Read More...

Rising Tides Initiative - Pt. 2

We have been a part of the surf & outdoor community for 18 years, and as individuals we have loved the water for our entire lives.  Each of us grew up around retail shops that supplied the tools and equipment to connect us to our passions: surfing, hiking, fishing, boating, etc.  Jetty has built rock solid relationships with brick-and-mortar retailers that both sides rely on. In this time of crisis with curfews, shut-downs, and economic uncertainty, we are stepping up to help our dealers and retail partners weather the storm. 1. Purchase a Rising Tides merch item and 100% of profits will... Read More...

The Second Wag

We're dog lovers at Jetty, and on any given day you can find a bunch of our furry friends running around at our headquarters!  It was an easy decision to bring back our Paws for a Cause event.  A successful inaugural event last year produced nearly enough funds to help unite Lily with her service dog, Fred.  This year we will finish up that process and continue to raise funds for similar causes.  You can sign up to walk or run here, with or without your dogs.  Below you can find additional Sponsorship information.  We're looking forward to our 2nd Annual Paws for a... Read More...

5th Annual Arctic Outreach this Saturday!

We're so excited to grow our Arctic Outreach event - the 5th Annual is this Saturday!  The family-friendly community event has produced donations in excess of $168,000.  These donations are pertinent to the mission of our Jetty Rock Foundation - to protect our oceans and waterways, and support those who build their lives around them.  The latter part is what this event is all about, and in loving memory of Mallory McBrien.  We will brave the cold this weekend and raise funds for those in need on the strength of our amazing community - please join us! Thank you to... Read More...

Australian Aid

It's a great feeling when our fans come to us when a natural disaster occurs.  It is also sometimes very tough to figure out how we can make the most impact in any particular situation.  In the case of the Australian fires, we vetted a family through a great friend as well as the St. Vincent de Paul Society.  Going back to our own experience with Superstorm Sandy, we feel great about getting donations to the people that need them most, and the organizations that have boots on the ground.  As you can see by the photos below, there is mass... Read More...

'20 HopSauce Tickets On Sale!

We've been well into the planning of our 7th Annual HopSauce Festival!  Tickets are now on sale and we're running a special deal - simply add 4+ Beer Tasting tickets to your cart and automatically receive $10 off per ticket!  This exceptional deal will only last until February 15, 2020.  Stay tuned for Sponsorship opportunities as well as exciting announcements about this year's event!   Read More...

5th Annual Arctic Outreach

The 5th Annual Arctic Outreach is our first fundraising event of 2020!  It's lined up for Saturday, February 29th at Mud City Crab House in Manahawkin, NJ - please save the date!  This family friendly event includes food, beer, wine, hot cocoa, multiple bands and a huge auction...and it's all outside!  Our premise for holding an outdoor event, in February in the Northeast, is to brave the cold so that we can raise money for our Jetty Rock Foundation.   The mission of the Jetty Rock Foundation is to protect our oceans and waterways, and support those who build their lives around... Read More...

From Our Crew to Yours...

We celebrated the Holidays by busing our crew out to Double Nickel last Friday night!  We've made some awesome additions to our staff this year, and we can't thank them enough for their dedication.  While DN makes our beer, it is the above amazing humans that print our shirts, execute donations and make the Jetty magic happen day in and day out.  Across all of our divisions, from Jetty Ink to Jetty Rock Foundation, and over to Jetty Brewing Co., we wish you a Merry Christmas and a Happy New Year!  See you in 2020!    Read More...

20/20 Vision

We've been told that we throw good parties and if there is one thing that you can count on it's that there is a great time to be had at every Jetty event!  A majority of our events have a charitable element and a bunch of them feature our beer too!  Check out our preliminary schedule for 2020 below, mark your calendars and stay tuned in for plenty more events this coming year as we're planning to up our game significantly.  Apparel for Goodtimes, one of our old taglines, definitely still applies! Read More...

Give A Little Bit!

The Jetty Rock Foundation, our 501(C)3 Charitable Organization and the nonprofit arm of our company, is set to reach $200,000 in donations in 2019!  This is the most that we will have donated in any single year since forming in the wake of Superstorm Sandy.  We're stoked to continue to grow our nonprofit right along side of our other divisions, so we can make environmental contributions as well as assist those who make their lives around the water.  We've had some incredible partnerships this year, especially Tide Table Group, Barlow Buick GMC, Hackensack Meridian Health - Southern Ocean Medical Center, Causeway Family of Dealerships, Equity Prime, Farias Surf &... Read More...
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