Jon Rose, founder of Waves For Water, will be honored with a Special Achievement Award at SIMA's Waterman's Weekend! We worked directly with Jon and the W4W organization to Unite + Rebuild our NJ communities after Hurricane Sandy left the coastline torn. We cannot say enough about Jon's leadership and vision, simply put, he laid the blueprint for recovery and saw it through. The Surf Industry Manufacturer's Association (SIMA), of which Jetty is a member, hosts Waterman's Weekend annually and it is the main fundraiser for the SIMA Environmental Fund. SIMA's nonprofit preserves and protects our oceans, beaches and waves. Check out this great video which Kind Snacks put together as well as the ad that we took out to support SIMA ($1000 donation) and thank Jon (You're the man)! Yeah, this is all, definitely #kindawesome! JON-ROSE-SIMA

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