We've been lucky enough to be able to attend the two most recent SIMA Surf Summits in Cabo. Yes, all of our friends are totally jealous that we have to hang and surf with industry executives, but we truly take home so much knowledge from these events. The Surf Industry Manufacturers Association (SIMA) & the Board Retailers Association (BRA) Unite the Tribe for a few days and discuss how to move our industry forward. It is unique to bring retailers and manufacturers of the same industry together, and we're thankful to be a part of it all which helps us ultimately elevate our apparel lines from year to year! Here are a few visual reflections of the phenomenal surfing, camping, guest speakers and all around stoked human beings courtesy of Cory Higgins & Aaron Checkwood...
