The road and rep life have been an integral part of building the Jetty brand over the past 22 years. We're proud to say we're carried in more than 600 core surf, outdoor, and lifestyle shops across the US and Canada. Building these relationships took literal blood, sweat, and gears.

Year after year, season after season, our Co-Founder / Chief Commercial Officer, Cory Higgins, would load up the Jetty van with our latest collection and blaze a trail from east to west and north to south. He'd meet with shop owners to show the line, shoot the sh%t, break bread, and enjoy a few beers.

After a brief hiatus from his road warrior antics, in 2025 Cory's back at it again—but this time with our In-House Account Manager, Dustin Henry, and the raddest dog of all-time, Bindi, along for the ride.

From January 30th - February 21st, the trio rolled across America from New Jersey to California and back again, with dozens of stops along the way to visit Jetty stockists and exhibit at the Outpost Show in Chicago and Project in Las Vegas. They even caught a few waves at Palm Springs Surf Club.

See below for some pics from their coast-to-coast adventure.