In this 3rd installment of The Urchin Life we profile one of our greatest customers, Farias' Surf & Sport, where many of our great friends work in their 3 store locations on Long Beach Island, NJ. Farias' has carried the Jetty brand from day 1! The Jetty Urchins have done a phenomenal job putting these videos together on a weekly basis and rumor has it the next couple will feature Team Riders Randy Townsend and Brian Bowker! Video courtesy of Tony Coon. Enjoy! The Urchin Life-Episode 3 from Tony Coon on Vimeo.