The road and #replife have been such an integral part of building the Jetty brand. Our customer base is largely made up of core, outdoor retailers on the East Coast and beyond. Once upon a time (for many years), Cory Higgins traveled the Eastern seaboard for a majority of the year, making connections and building relationships with those who would become storytellers for the Jetty brand.

The Right Coast Roots Tour is our way to further support our stockists, covering a new route each year and inviting locals out for some hands-on screen printing and Jetty beer. Cory explains what helped to get us here, and why we set out to create our own opportunities in the first place.