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Back to School Night!

The full launch of our Fall 2019 line is upon us, and with that comes our annual Back to School event!  Stop by Thursday after work to kick things off and have a Jetty Session with us, or shop the Flagship Store all weekend which is filled with new flannels, pants, hoodies and even some new boardies!  We will also have some exclusive deals on prior season apparel ~ get geared up kids! ...and when you do get back to the grind, don't forget about our Gear for Grades program which runs all year (you can use those A's & B's once... Read More...

Spring '19 Out Now!

New year, new graphics!  Check out our Spring 2019 collection online, in our Flagship Store and at select retail locations!  We're stoked to kick off the year with some fresh tees like the Ahi (as seen above; photo courtesy of Ann Coen) and of course a few classic designs for the ladies as well! Read More...

Summer 2017 Launch Event

On Saturday, April 29th, we're celebrating the official launch of our Summer 2017 line at the Flagship Store!  All of our new boardies, premium knits, tees, tanks, and plenty more is available both in the store and online NOW!  The Flagship event will run from 10am-6pm on Saturday and also feature the works of Featured Artist Dayfielder Designs.  We'll have our prior lines on sale as well.  This also marks the beginning of new Flagship Store hours from here through the end of the year: Monday - Friday : 11am-6pm Saturday : 10am-6pm Sunday : 11am - 5pm   Read More...